Cover Story: Child's Play
How giggle is laughing all 
the way to the bank thanks 
to a keen understanding of its customers and an integrated cross-channel strategy
Marketing Strategies
Catalogs ultimately help giggle acquire customers.
"I don't believe the web, as important as it is, is a great place to acquire customers because online shoppers are generally seeking either the lowest price for products or specific products," Wing says. "Catalogs, on the other hand, allow us to uniquely tell our story in a tight package, go out to lift on a basis that goes beyond purchase terms and go after channels beyond traditional mailings. All of this ultimately helps us acquire customers."
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