Cover Story: Child's Play

Ali Wing has a lot to smile about.

Wing's New York City-based company, giggle, was founded in 2003 with a website and concept store in the city's SoHo district. Since then, the founder and CEO of this cross-channel retailer of baby products, gifts and informational resources for new parents has seen it grow to include 11 brick-and-mortar stores throughout the U.S., a sophisticated transactional website, a series of print catalogs and a growing line of baby products called giggle Better Basics