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Ernie Schell
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If tightly coupled, the customer database is available for interactive processing as well—with the appropriate password and security safeguards, of course. If a customer has earned a discount or should be cross-sold to in a certain way based on previous catalog ordering history, the system should respond appropriately. Also, the orders themselves are available immediately from the shopping cart for customer service follow-up, order processing and fulfillment.
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Ernie Schell
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