Integrate Your E-commerce Solutions

Of course, just because an e-commerce platform is tightly coupled doesn’t mean it must show all the SKUs featured in the catalog. You still can add Web-only products to the database or decide to show only a subset of products online. In the tightly coupled scenario, all of these decisions and activities are managed from the same database that manages the catalog merchandise. If a new product is added, or a price is changed, it doesn’t have to be replicated on the Web. Data management is centralized and unified.