Search Integration: Searching for the Perfect Mix?
3 tips to help you integrate search across all channels

By
Alan Osetek
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2. Set up integrated reporting and analysis measurement platforms. Prior to launching any new marketing campaign, build the proper integrated campaign reporting platform to integrate all your marketing campaign channels — including SEM. Within each campaign channel, ask these questions about your reporting capabilities:
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- Companies:
- iProspect
- JupiterResearch

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