Search Integration: Searching for the Perfect Mix?
3 tips to help you integrate search across all channels

By
Alan Osetek
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All elements also must have the same metrics so everyone understands the true goals of a campaign, not just the specific metrics of their marketing channels. If a shoe retailer’s search group focuses on return-on-advertising-spend metrics, for example, and its catalog group focuses on the most profitable customers, it’s difficult for the organization to understand how the different advertising channels contribute to the overall goal.
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- Companies:
- iProspect
- JupiterResearch

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