Search Integration: Searching for the Perfect Mix?
3 tips to help you integrate search across all channels

By
Alan Osetek
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Execution included tailoring specific SEM phrases to match ad keywords in all the search engines, substantially increasing the daily paid search budgets, and adding the TV spot to various social networking sites. The results: a substantial increase in search-related traffic on days following the TV spots, translating to better overall results.
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- Companies:
- iProspect
- JupiterResearch

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