Search Integration: Searching for the Perfect Mix?
3 tips to help you integrate search across all channels
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Alan Osetek
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Likewise, search marketers should share data with their offline counterparts on information such as keywords, offers and calls to action within their campaigns that drive the most traffic, generate the most conversions and produce the most revenue. Sharing this information goes a long way in improving the efficacy of each marketing channel.
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- Companies:
- iProspect
- JupiterResearch
Alan Osetek
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