Search Integration: Searching for the Perfect Mix?
3 tips to help you integrate search across all channels

By
Alan Osetek
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3. Collaborate and share data. A common problem within marketing organizations is their failure to share media and marketing plans with their search practitioners. Marketers need to ensure their search colleagues are aware of the overall media campaign plan so they can be prepared to capture the incremental consumer demand generated from the media campaign strategy. Given that, companies should regularly inform their search groups about upcoming initiatives.
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- Companies:
- iProspect
- JupiterResearch

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