Search Integration: Searching for the Perfect Mix?

With the down economy a continuing issue, marketers must make integration a top priority. By fully integrating search engine marketing (SEM) with all other marketing channels, you can squeeze the most out of your media and marketing spend.

Integrated marketing is far from new. Integrating SEM with your other marketing channels, however, offers a unique benefit: Search has the power to boost the efficacy of each channel. In essence, it’s the ultimate capture vehicle, adept at capturing the demand created by all of your other channels. By leveraging search, marketers can increase their returns on investment.