Inspire Customers to Think Multichannel

By Reggie Brady

3. Use your catalog to promote your online presence. You also can leverage your Web site features and functionality in your catalog. Promote your e-mail program and highlight special online capabilities that will amaze and delight your readers. Allow site visitors to browse the latest catalog online. If you have live chat with customer service online, make sure recipients know about it.

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Reggie Brady Marketing Solutions

Reggie Brady Author's page Regina (Reggie) Brady is president of her own e-marketing and direct marketing consultancy, Reggie Brady Marketing Solutions. She is a leading authority on Internet direct marketing and has held executive positions in Internet marketing at FloNetwork Inc. (subsequently acquired by DoubleClick), Acxiom/Direct Media and CompuServe.