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Reggie Brady
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J.C. Penney includes a link to its gift finder and gift registry in its e-mail header, as well as a link to that day’s store ad, which helps support its newspaper inserts. For those with the J.C. Penney credit card, the e-mail also includes information on how cardholders can view their accounts, pay their bills or manage their accounts online.
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Reggie Brady
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Regina (Reggie) Brady is president of her own e-marketing and direct marketing consultancy, Reggie Brady Marketing Solutions. She is a leading authority on Internet direct marketing and has held executive positions in Internet marketing at FloNetwork Inc. (subsequently acquired by DoubleClick), Acxiom/Direct Media and CompuServe.
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