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Reggie Brady
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The Sharper Image uses this technique. And, to make its e-mail recipients feel special, it tells readers that they’re getting a “sneak preview” and often includes a special time-sensitive offer.
Or, time your e-mail so it reaches the recipient after the catalog has been delivered. This helps extend the catalog’s life and should generate more sales.
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Reggie Brady
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Regina (Reggie) Brady is president of her own e-marketing and direct marketing consultancy, Reggie Brady Marketing Solutions. She is a leading authority on Internet direct marketing and has held executive positions in Internet marketing at FloNetwork Inc. (subsequently acquired by DoubleClick), Acxiom/Direct Media and CompuServe.
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