Inspire Customers to Think Multichannel

• Internet-only shoppers spent —$151.

• Catalog-only shoppers spent —$201.

• Retail-only shoppers spent —$195.

• Two-channel shoppers spent —between $446 and $608.

• Three-channel shoppers spent —$887.

With results like these, it’s obvious that anything you can do to encourage your customers and prospects to interact with you in more than one channel will allow you to reap significant benefits.