Inspire Customers to Think Multichannel

By Reggie Brady

Day-Timers Inc. has a great order system that integrates all online and offline activity. A customer can make an online purchase and then call customer service or instigate live chat immediately to add another item.

4. Get e-mail addresses for your offline customers. Chances are there are a significant number of offline buyers for whom you have no e-mail address. It would be great if you could contact them via e-mail and encourage them to become online customers. Test e-mail appending, flag your customer service workstation so your rep asks for an e-mail address when customers call to order, and include a request for an e-mail address on every order form or promotional entry.

« Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 All Next »

0 Comments

View Comments

Reggie Brady Author's page Regina (Reggie) Brady is president of her own e-marketing and direct marketing consultancy, Reggie Brady Marketing Solutions. She is a leading authority on Internet direct marketing and has held executive positions in Internet marketing at FloNetwork Inc. (subsequently acquired by DoubleClick), Acxiom/Direct Media and CompuServe.