Insights for Online Acquisitions or New Talent (1,129 words)

Gladiators

It's still undetermined when the online acquisition market will recover, but it will recover. And while many of the interactive marketing vendors are licking their wounds about a fourth quarter that didn't show up, you now have an opportunity to find some bargains that will stretch your 2001 marketing budget and potentially make you look like the hero. There's more opt-in e-mail inventory than ever before, but companies still are learning how to most effectively use this inventory and find the right inventory to target their best potential customers. Catalogers got it right from the start—begin with your current customers.