Insights for Online Acquisitions or New Talent (1,129 words)

• What is their willingness to stay in the interactive arena—even if it's the interactive group in a brick-and-mortar or traditional off-line firm? You'll be able to sense if they've lost their taste for the space. You want the folks who still see the promise and excitement of this medium.

• If their company or group failed, can they speak to the flaws in the business model and describe what they'd do differently if they had the chance to do it again? That is, what did they learn?