Inside Deckers Brands Omnichannel Transformation

"Adopting Scrum methodology has been transformational for our teams," said Kalinich, who noted that the company has entered its "flow rate." Yet he acknowledged that there's plenty of work left to be done.

"What Deckers is doing is already working. The company recently reported second-quarter earnings and revenues were up 20 percent year-over-year. As long as we keep the consumer at the center of everything we do, we'll ultimately be successful," said Kalinich.