Inside Deckers Brands Omnichannel Transformation

The retail industry is in the midst of an omnichannel revolution, led by increased consumer confidence in web and mobile shopping, said John Kalinich, senior vice president of omnichannel and e-commerce at Deckers Brands, parent company of brands such as UGG and Teva, in his keynote address at the Demandware XChange conference in Las Vegas yesterday.