Inserts Are They Still Worth Your While?

Proceed With Caution

Shirk says that although many catalogers' interest may be piquing, some are cautious. Shirk says if cost-offsetting is the primary goal, catalogers should first look at internal production, paper and printing for reducing costs. "They should ask, 'Have I reduced all of my internal costs? Have I done everything I can without jeopardizing my brand?' And then, when they feel they've exhausted all of those options, they can start to look at [blow-ins]," Shirk suggests.