Inserts Are They Still Worth Your While?

As for other forms of inserts, there are a growing number of catalogers welcoming bound-in inserts into their titles, as well. Rochelle Shirk, vice president of marketing for Banta Catalog Group division of printer Banta Corp., says it's a viable alternative to blowing in a piece of print — although there likely will be added finishing costs to bind-in versus blow-in.