Inserts Are They Still Worth Your While?

Reinforcing the Brand

One of the benefits to the advertising partner, besides being able to tap a specific demographic, may be credibility. But this theory can work in reverse, as well. "We have seen this with a catalog client who inserted a high-end electronics piece into its high-end apparel catalog," Shirk says. "And they believe that the insert helped to pull up their brand. So, it works both ways."