Inserts Are They Still Worth Your While?

Shirk of Banta notes that there are some limitations to what works in a bindery the most efficiently. Lighter weight stock, she points out, is less expensive for whoever is producing the insert, and it won't add substantial cost to the mailing. If it's a heavier weight paper, it's going to add weight to the total piece, and possibly move the catalog into a higher postal bracket. "However, if it gets to be too lightweight of a stock, it will not perform well," she forewarns.