Insert Media: Think Outside the Book, Part I

Come back next week for the second entry in our two-part series on alternative prospecting strategies, which will focus on DRTV and radio advertising.

Dave Smith is a former senior vice president of marketing for the Direct Marketing Association. He’s the founder and president of Incremental Media, a media brokerage firm. He can be reached at 516-557-2000 or via e-mail at dsmith@incrementalmedia.com.