Insert Media: Think Outside the Book, Part I

It’s also important to choose the right insert programs. Be sure to match your customer demographics with those of the insert media programs you test. You may run into issues where your products are too competitive with a given program. With more than 1,500 programs and billions of insert opportunities available annually, there are plenty of places to target your products to potential new customers regardless of your product category. An experienced broker can help you sort through all the options and put together a well-rounded test program.