Insert Media: Think Outside the Book, Part I

Developing creative for an insert should be easy for a cataloger. Just work within the look, feel and branding of your existing catalog. All of the elements, such as photos and copy, already exist, so you just need to adapt it to the format of the promotional vehicle that you choose.

It’s best to pick your hottest selling items for advertising on inserts, since you’ll have a limited amount of space available. Make sure that these products are representative of your overall catalog, since the goal is to bring in a customer that will purchase in the future as well.