Insert Media: Think Outside the Book, Part I

Prices range from about $0.02 to $0.07 per insert, plus printing costs, which can vary greatly depending on whether you print a basic single panel two-sided insert (which can cost as little as half a cent) all the way up to a 16-page mini-catalog. The latter is likely to push the weight of your piece high enough to cause a surcharge for the media expense and can cost up to $0.05 each depending on your volume. Rollout pricing for the media is clearly negotiable based on your response. Generally, the more expensive the program, the higher the response.