Insert Media: Think Outside the Book, Part I

Integrating catalog, online, and retail divisions to offer multiple channels has become more the norm rather than the exception when it comes to catalog prospecting. So how can a traditional cataloger find new ways to prospect for customers in a such dynamic environment?

Consider thinking outside of the book itself and going back in time. Take a look at a proven media channel that’s been a steady workhorse for other marketers for decades: insert media.