Insert Media: Panel Uncovers Keys to Hidden Savings
By
Joe Keenan
, Senior
and Catalog Success
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As for as the actual inserting, the panel included tips on this matter as well. Among them,
* run a test sample before going to print and then insertion to allow a final look-over to make sure everything is correct; and
* know where they are going to be inserted.
“Be precise,” Durst said. “The front end planning and formatting needs to be right to keep down back end costs.”
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