Insert Media: Panel Uncovers Keys to Hidden Savings
By
Joe Keenan
, Senior
and Catalog Success
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One effective way to help customers find your message quickly is to avoid bundling your inserts, Lee advised. Durst added: “The least the consumer has to do, the better the response.” A simple thing like making sure your return postage information is correct is a major factor. “The insert is no good if it can’t be returned back to you,” Lee cautioned.
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