Insert Media: Panel Uncovers Keys to Hidden Savings

While printing and distribution are major concerns for catalogers using insert media, creative, programming and formatting can’t be overlooked. “It’s important to be efficient in two ways,” said panelist Thad Lee, vice president of production for MRM Worldwide, a full-service direct and interactive marketing solutions agency. “Keeping printing prices cost efficient and the amount of time it takes a person to find your message” help design an approach to effectively produce an insert media campaign.