Insert Media: Panel Uncovers Keys to Hidden Savings

Cutting out middle men can also cut insert media costs. For instance, “Go direct to your transportation provider, instead of having the printer manage the distribution who charges a fee to do this,” Durst said. What’s more, proof of delivery is critical to keeping costs down, and insert media companies need to know that their inserts have gotten into the hands of their consumers. “You need full visibility. So make sure you’re able to watch your product,” Reifenberg said. This can be done through online tracking of your shipment to help ensure on time delivery.