Insert Media: Panel Uncovers Keys to Hidden Savings

Bulk product distribution also yields cost savings. “Insert mail has an advantage in that it has a commonality of date,” said panelist James Reifenberg, chief marketing officer of Fairrington Transportation, a provider of logistic services to the general manufacturing distribution marketplace. “This can allow you to control delivery. Run an annual insert date, then stagger the release dates.” He added that controlling your shipping to bulk shipments only helps to eliminate unnecessary shipments, and therefore added costs. Formatting your labeling according to the specifications of the warehouse can also help drive costs down, he said.