Insert Media Celebrates 50 Years

While a significant number of catalogers use insert media regularly, both as advertisers and distributors, it’s a relatively small percentage of all catalogers, says Henry. He acknowledges that some catalogers don’t like the idea of anything reaching their customers that they didn’t create. Others realize there’s money to be made by opening their packages, and some catalogers even consider inserts as a benefit to the customer by offering services or products that complement their brands. Henry is quick to point out that all of these viewpoints are valid.