Insert Media Celebrates 50 Years

Although insert media gained wide acceptance from clients and drew support from list managers and brokers, Henry points out that the channel’s growth has been stymied by its clandestine nature. Advertising has always been a “me too” sort of business, and while it’s easy to see which companies are seeing success with the Internet or using space ads, package inserts travel along quietly, says Henry.”People spend lots of money on it, but you just don’t see it unless you look really hard.”