Insert Media Celebrates 50 Years

After about eight years in business, Henry says he became frustrated by the untrackable nature of the space advertising he was selling and decided to focus on direct mail efforts, which provided much more data on a campaign’s success or failure. Intrigued by Holland’s program at Popular Club Plan, Henry gathered his own group of clients who were interested in trading inserts. Coincidently, Holland had started his own insert media business separate from Popular Club Plan about the same time.