Insert Media Celebrates 50 Years

Insert media has won greater acceptance in the last few years, due in part to the creation of The Direct Marketing Association’s Insert Media Council and the continued efforts by list companies to popularize it, according to Leon Henry, founder and president of Hartsdale, N.Y.-based list management firm Leon Henry Inc. The marketing channel hits a major milestone this year, as both insert media and Leon Henry Inc. turn 50 years old. This article will discuss the origins of insert media and Leon Henry’s role in developing this marketing tactic.