Insert Media Can Help You Prospect Cost Effectively

Free-standing Inserts

These appear in local newspapers. They're printed not by you but by the company sponsoring the insert. The amount of space you contract for can vary; common sizes are one-half of a page to a full page. A free-standing insert (FSI) co-op mailing is a mass vehicle, within which you can target based on the demographics of a market coverage area. You'll distribute to the entire market coverage area, so you'll want to select markets that index the highest against a national average.