Insert Media Can Help You Prospect Cost Effectively
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Package Inserts
These are printed promotional pieces inserted into another company's outgoing merchandise packages. They reach proven mail-order buyers, as well as recent or "hotline" names.
Package inserts carry the strength of an implied endorsement of your offer. Most companies that offer package-insert programs (PIPs) allow four to eight non-competitive inserts per package. There are two primary characteristics you should know about for package inserts:
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- Companies:
- Lett Direct Inc.
- People:
- Stephen R. Lett
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