Insert Media Can Help You Prospect Cost Effectively

Handout programs are special offers or themed packages that are hand-delivered to new moms, college students, etc. They often include special offers and branded samples.

Stephen R. Lett is president of Lett Direct, a catalog consulting firm specializing in circulation planning, forecasting and analysis. He spent the first 25 years of his career with leading catalog companies. He can be reached at (302) 537-0375, or by e-mail via his Web site: www.lettdirect.com.