Insert Media Can Help You Prospect Cost Effectively

Conclusion

When used effectively, insert media is a low-cost way to generate new catalog buyers. The various programs help expand your prospecting universe by reaching potential buyers who may not appear on rented lists. Some of those prospects obviously will be proven mail-order buyers.

In general, response rates are low for insert media programs, but so are the costs. As always, test your efforts so you know what works best. Insert media is an effective and valued media channel for many mailers and should be included in your overall media plan.