Insert Media Can Help You Prospect Cost Effectively

In short, while the cost for an FSI is low, so is the response rate. In our recent test, response rates typically range from 0.01 percent to 0.04 percent.

The chart "Insert Media Compared" examines various aspects of insert media. The chart outlines the average maximum sizes and weights allowed for various types of insert media, minimum test quantities, average cost per thousand, typical response rates and suggested retail price points for offers made.