Insert Media: Add Revenue with an Insert Media Program

Also consider how much buy-in you need from employees in the DC. Let your workers know how important it is that the inserts make it into every package. Often companies will see a smaller return on investment because workers felt it was too much effort to include the necessary inserts.

Jim Lynch is vice president of AM/Direct, the insert media division of Millard Group, a Peterborough, N.H.-based list brokerage/list management firm. He can be reached at (603) 924-9262 or jlynch@millard.com.