Insert Media: Add Revenue with an Insert Media Program

¥ Do I send enough packages to run a profitable program? Typically you ought to send out at least 200,000 packages annually to make a viable insert media program. If you send less, the increased cost may not be worth it in the long run.

¥ How do I get the inserts into the packages? Examine your fulfillment process and determine at which point it makes the most sense to add the inserts. Further, consider whether or not you will put the inserts in an envelope before placing them in your packages. Envelopes can enhance both your brand and the offers you include in your packages. If you accept a lot of inserts, an envelope will deliver a cleaner presentation to the customer and make it easier to insert at your distribution center (DC). If you have only a few inserts though, it may not be worth the extra cost.