Insert Media: Add Revenue with an Insert Media Program
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Jim Lynch
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¥ Aside from incompatible brands and overweight pieces, what other pieces might I reject? Some businesses will send actual products as inserts, such as detergent or shampoo samples. If your products could be damaged by an accidental spill, you may not want to allow such inserts. Perfume companies sometimes send strong-smelling samples. If the smell is strong enough, is that the first impression you want your customers to get when they open the box?
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Jim Lynch
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