Insert Media: Add Revenue with an Insert Media Program
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Jim Lynch
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Weight is also a factor. How much weight can you add to an outgoing box without incurring further postal costs? A standard insert typically weighs 0.25 ounces. You may wish to establish a 0.10 ounce buffer, just in case a piece is slightly overweight. Most program owners charge more if an insert is overweight, and you always have the option of rejecting a piece if it will increase your postage cost.
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Jim Lynch
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