Insert Media: Add Revenue with an Insert Media Program
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Jim Lynch
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¥ How many inserts should I allow in my packages? Think about how you want to position the program within your company. Many programs exist simply to generate revenue and add to the bottom line. These programs routinely accept 12 or more offers. If you want to present to your customers only offers that are complementary to your own, you may accept just three to six inserts.
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- Companies:
- Millard Group Inc.
Jim Lynch
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