Cover Story: In Full Bloom
Innovation sows 33 years of growth for 1-800-Flowers.com

By
Joe Keenan
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“The catalog’s focus now is to bring relevancy to an existing customer who’s already engaged with us,” says President Chris McCann (Jim’s younger brother). “We found it more cost effective to acquire customers online as we started to cross-pollinate our brands with our technologies. We’re now using that experience to help the other brands use the Web and e-mail to acquire new customers vs. sending out catalogs.”
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