Cover Story: In Full Bloom
Innovation sows 33 years of growth for 1-800-Flowers.com

By
Joe Keenan
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All of the above includes a robust e-commerce site — which now accounts for more than half of 1-800-Flowers.com orders — more than 100 retail locations, a print catalog and a rapidly expanding mobile presence.
The roles of those channels are shifting, however. For instance, the catalog is no longer used as a prospecting tool, but instead focuses on retention and development.
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