Cover Story: In Full Bloom

Channel ‘Agnostic’
Florists have always been known as multichannel sellers — through their own retail stores, over the phone for delivery, peddlers at major intersections, etc. 1-800-Flowers.com is no exception.

“Coming from a retail floral heritage, we had a DNA predisposition to always think multichannel,” McCann says. “We’re agnostic as to channel. We’re not a cataloger. We’re not a retailer. We’re all of the above.”